The correct way in automating the installation is to first install Bonjour.msi (or Bonjour64.msi if the operating system is 64-bit) and then install the Windows Montage receiver MSI. The installation of the Windows Montage Receiver MSI, like the installer, requires administrator permissions to be installed (also for future updates).
The Windows Montage Receiver .MSI cannot automate the installation of other dependencies such as Bonjour, which is required for Airplay, Google Cast and local connections. Therefore, it is strictly necessary to install all the necessary MSI files:
Please note that the .MSI and the .EXE installer are two different products. Both Windows receivers cannot be installed on the same system. During the MSI installation process, it will be checked if there is already a Montage Receiver installed in the system, in which case the installation will be cancelled. The same will happen if you have an MSI receiver installed and you try to install the .exe Installer.
The Windows Montage Receiver MSI has its own update channel, just like the EXE.
Regarding data files location, both receivers share the same location for settings, media shared, log files and Windows registry entries.